Instagram, owned by Facebook, last week announced it was working on its advertising platform. Instagram boasts more than 300 million users. Facebook has more than 1.44 billion users. Facebook and Instagram are always improving the user experience and making enhancements so that their users never leave the social media worlds created by them.
Nonprofits have an excellent opportunity to capitalize on the growing demand for high-quality content, great imagery and video. It is well-known that a picture speaks louder than a thousand words. This is why the Instagram updates are a great opportunity for nonprofits who use Instagram.
In the past, Instagram users would take screen shots of products or services that they were interested in. They did their best and could then remember to look into it or purchase it later.
Instagram now adds the following buttons to your posts: “Shop Now”, ‘Install Now”, ‘Learn More’ and “Sign up”. The sponsored ads’ images will show you how they look. This is not intended to impact the user experience.
Let’s suppose that an Instagram follower of your nonprofit sees a photo related to your mission. If they click the “Learn More” button, then they will be taken to your website. You could also send them to your donation page if you are really good at fundraising. This is even more reason to be engaging.
You might be looking for more people to participate in your team event, or to raise awareness about cancer. You can now imagine the possibilities with Instagram’s “Sign up” button. It features a beautiful image above it. Imagine if you are a fundraiser with great visuals that you can post to Instagram as sponsored ads. If you plan and market your story well, you can tell a compelling story and raise more money.
Social Media Sponsorship Opportunities
Being part of Facebook has been a benefit to Instagram. Facebook has changed the face of nonprofits by shifting them away from organic reach and towards sponsored reach. Facebook, Instagram and Twitter have to make money. They will do this through sponsored advertising.
At the time of writing, I don’t know the cost for companies that wish to sponsor ads on Instagram. It won’t cost much, however. Facebook already offers paid sponsorship as low as $5 USD to boost their posts by businesses and nonprofits. Facebook offers solid targeting and analytics capabilities. Nonprofits that pay to boost their pages or posts can easily target their audience based on keywords, gender, and age. The non-profits can then monitor performance and identify the posts that resonate with their constituents so they can improve their messaging. Instagram will offer the same targeting and analytics tools, making advertising more effective. Learn more about Instagram views kaufen.